How to write a LinkedIn hiring post that brings in the right applicants

A good LinkedIn hiring post names the job with a standard title, says where it is, what the hours are and what it pays, describes the work in a few plain lines, and tells people exactly how to apply. Post it from your own profile, attach the formal job listing using LinkedIn's Share that you're hiring option, and write it the way you would describe the job to a friend who might know someone.

The listing does the admin. The post is what people share, so it has to sound like a real person running a real business. Below is what to include, how LinkedIn's hiring tools work, the UK wording to avoid, and a worked example you can adapt.

What to put in a LinkedIn hiring post

• A standard job title. LinkedIn's small business hiring guide advises recognisable, industry-standard titles and warns against gimmicky ones like "social media guru" (LinkedIn).
• Where, when and how much. Town or postcode area, the days and hours, and the pay or pay range.
• No more than six responsibilities. The same guide says to list a maximum of six and to drop filler such as "must be able to meet deadlines".
• Why the role exists. One sentence on what changed in the business. A specific reason tells applicants more about the job than an adjective does.
• How to apply, and by when. A link to the listing, or a clear instruction to message you, plus a closing date.

Using LinkedIn's #Hiring tools

From your homepage, start a post, click More, choose Share that you're hiring, select your organisation, then create a new job or pick an existing one. LinkedIn fills in the post text, which you can edit before you click Post (LinkedIn Help).

A few conditions apply. You must be a super admin of the company Page or currently work for the organisation, some companies require you to verify a work email first, and a new job may need to be reviewed before it can be shared. Once shared, LinkedIn adds the #Hiring frame to your profile photo, features your profile in the job's Meet the team section, and notifies your network so they can pass the job on.

LinkedIn's hiring guide also recommends the #Hiring hashtag on posts about open roles, which it says increases visibility at no extra cost. One limit to plan around: LinkedIn's scheduler does not support job posts, so the job share has to go out live when you are at your desk (LinkedIn Help).

UK wording to avoid

The government's guidance for employers on GOV.UK says you must not state or imply in a job advert that you will discriminate against anyone. It says phrases like "recent graduate" or "highly experienced" should only be used when they are actual requirements of the job, because otherwise you could discriminate against younger or older people. A casual line about joining a "young team" raises the same question, so describe the work instead of the people already doing it.

The same guidance warns that where you advertise can itself cause indirect discrimination. That matters on LinkedIn, because a post on your profile mainly reaches your own network and the people they pass it to. Put the job somewhere else as well, such as your own website or a local jobs board.

A worked example

Here is a hiring post for a fictional independent bike shop in York. The details are invented, and the square brackets are where your own figures go.

• We're hiring a Saturday sales assistant for the shop in York.
• Saturdays, 9am to 5pm, with extra days in the school holidays if you want them. £[rate] an hour.
• Most of the job is helping people choose between bikes that look the same to them, booking repairs at the desk, and keeping the shop floor tidy. You don't need to know how to fix a bike. You do need to enjoy talking to customers and be comfortable running the till on your own when it's busy.
• Why now: last summer we turned away repair bookings on [number] Saturdays because nobody was free to take them at the desk.
• Apply through the job listing attached to this post, or message me with a few lines about yourself. Applications close on [date].

Every line carries one of the five elements above. The title is one a job seeker would search for, the pay is stated, there are three duties instead of twelve, and the reason for hiring is a specific event with a number in it. There is no "rockstar", no "fast-paced environment" and no list of personality traits.

When the applications arrive

A post that travels can bring in more applications than you can read in an evening. Decide your criteria from the advert before you open a single CV, score every application against those criteria, and write down the line of the CV that justified each score. We set out that method step by step in how to shortlist candidates for interview.

If the pile is large, HireSieve, another Braivex product, screens a folder of CVs against a rubric written from your own job advert. Each score on the shortlist quotes the CV line that earned it, nothing is rejected automatically, and you can screen five CVs free to see how it handles your role.

Writing it in your own voice

A hiring post is about your own business, so it should be one of the easiest posts to write in your own voice. Reachwyn, Braivex's LinkedIn content studio, drafts posts like the one above from what you have already told it.

Its Story Bank interview records your timeline, receipts with exact numbers and the turning points in your business, so a line like the one about turned-away repair bookings is taken from your own answers. It keeps separate lists of people who are safe to name, people who must never be named and people to check with you first, which is useful when a post mentions the team. Samples of your writing become a Style Profile, so the draft sounds like your other posts.

Every draft goes through a humanizer audit that flags buzzwords and generic openers and closers, and nothing publishes until you approve and schedule it. Reachwyn schedules ordinary posts through Publora. Share the job listing itself from LinkedIn, since LinkedIn's scheduler does not handle jobs. Setup follows a short scoping conversation, and you connect your own AI provider. You can see Reachwyn with the other Braivex tools on the Braivex products page.

Before you post

Check the title against what job seekers search, put the pay in, cut the duties to six or fewer, read every line for wording GOV.UK would question, and say how to apply. If you hire often and want each post drafted in your voice, book a Reachwyn scoping call, then sign in at reachwyn.braivex.com with Continue with Braivex.